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Step Back Into Your Childhood with the Most Delectable Cupcakes in Dallas

By Marina Jokic

The founders had one goal in mind when starting their business?make the best tasting cupcakes while capturing the flavors of the past. They both believed in making aesthetically pleasing cupcakes without compromising quality. Of course, they don't spend hours perfecting sprinkle placement or making sure the frosting sits perfectly square. Instead, they spend their time making delicious, old-fashioned, and absolutely decadent cupcakes.

Even from an early age, Zidell had a passion for the culinary arts. She ran a cooking school out of her home when she was eleven years old. Trailercakes has allowed her to follow a lifelong passion rooted in delicious confectionary.

When they started their business, Dallas was beginning to open to the idea of food trucks. Trailercakes wanted to enter the new market as the first cupcake trailer. As you would expect with any young enterprise, they were faced with some roadblocks along the way. Notwithstanding the fact that food trucks were a nascent idea for the city's residents, Zidell and her partner also had to confront various permitting restrictions.

"Everyone told us she's not worth it, but when have we ever listened to what everyone says?" says Zidell of the trailer they decided to transform into their "Bubbles" mobile. After they decided to open a business together, they had to find a space to do it in. Both were on the verge of losing hope when they received an email informing them that they had won the auction on the trailer. Not only was the trailed in shambles, it was also a thousand miles away in a small town in Ohio. They had it shipped to Texas.

The next challenge they faced was permitting their trailer since "Bubbles" wasn't really a food truck, but rather a trailer in which no food was being prepared. Since Zidell had challenges with obtaining the permit, they decided to retail their cakes out of their basement commercial kitchen in Richardson. "When we found that people were willing to venture down to the ground floor of an office building to buy cupcakes and "Bubbles" was still challenged with permitting issues, we felt that the retail store was our best option," says Zidell. Bubbles still gets out there but mainly for private events.

Zidell has always had a passion for baking, especially for others. If you can make someone smile with a cupcake, she says, it gives you the utmost satisfaction. One of her personal favorites is the Strawberry Fields cupcake, which has white chocolate cake with white chocolate chips in the batter and strawberry frosting. It is also topped with a strawberry pop tart. Most of the flavors harken back to the 70's, like Nutter Butters, Rolo's, Oreos and others.

Top sellers include the "Core Four" such as the Slap Your Mama Chocolate, chocolate cake with chocolate chips in the batter & Hersheys Frosting; Hitched, their version of a wedding cake; RV, Red Velvet and Cream Cheese Frosting; and Cookie Monster, Oreo crust, white cake filled with marshmallow fluff and topped with Oreo frosting. The PBJ is made by filling a white cake with grape Jelly and topping it with Peanut Butter Fluff with Nutter Butter cookie on top.

The team is constantly looking for new flavors and combinations that best capture the nostalgia of the 70"s.

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About The Author

Marina Jokic holds a bachelor's degree from Connecticut College in Russian and East...

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