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CrushCraft Thai Street Eats Brings Authenticity Back to Thai Food

By Elisha Neubauer

At CrushCraft, they strive to make sure their food is the 'real deal.'

This means growing or locally sourcing ingredients, keeping integrity in the food through the use of proper education, and maintaining authenticity of flavors and styles.

Jack Nuchkasem, owner of CrushCraft Thai Street Eats, felt there was a need for such a no-frills, true, authentic experience in his Dallas, Texas neighborhood. Looking to kick start the Thai food revolution in his area, he launched CrushCraft and hasn't looked back since.

Above is a picture of the beautiful decor hanging above diners in the restaurant

"Food is such a big part of Thai culture," he explains. "If you have the opportunity to travel to Thailand, you'll see that there are local markets and shophouses that are simple, family-owned businesses that have been passed down for generations." What's interesting, he points out, is that the menu options at each of these local eateries are fairly limited. "Despite having a limited menu, each of these eateries takes great pride in everything they serve," he details. "I wanted to bring a similar approach by having a very limited menu, but make each of them simply fantastic. We're hopeful that shows when someone comes to experience CrushCraft."

In addition to bold and flavorful food options, the location itself is an eye-catcher. Open, rounded, glass ceilings illuminate the all wooden interior while Taiwanese license plates line the counters and posters and newspaper clippings decorate the seating.

When it comes to first timers, Nuchkasem says its win or lose. "Generally, first timers come in not knowing what to expect and typically leave with an opinion. Our food is bold and flavorful and you either like or hate it...we're hopeful everyone likes it."

While Thai food may not be everyone's cup of tea, the general consensus so far has been pretty rewarding. "Our most popular dishes in order is the OG Phat Thai, Phat Ke Mao aka Drunken Noodles, and the Kra Pao," states Nuchkasem. "We have other awesome dishes and we're hopeful everyone will try them!"

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About The Author

Elisha Neubauer is a freelance editor, ghostwriter, book reviewer, and author. She is...

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