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Bikes, Babes, and Beer: Welcome to Motorcycle Heaven

By Elisha Neubauer

If you've got a fascination with motorcycles, specifically American made cycles and choppers, than Strokers is the place for you. Referred to by locals as The Motorcycle Disneyland, it can be summed up in three words: bikes, babes, and beer. Strokers gives a nod to the 60s and 70s while celebrating the modern marvels of the industry at the same time.

"The Strokers empire is part bar, part walk back into the 60s," says Rick Fairless, founder and owner of Strokers. "I want my customers, my friends, to have the time of their life." According to him, Strokers has been described many times as a destination, not just a place. "I want these people to be happy, smile, get excited and they'll tell me when they get home, this was the highlight of their vacation!"

Fairless spent the beginning of his career life working for Glidden Paint Company. He put in 20 years of service, day in and day out, becoming the number one sales rep in the country. Never having missed a single day of work, he knew it was time to make a change, and decided to dive into something he's always loved. His love affair with motorcycles began at the ripe age of seven and only continued to grow into his adulthood. When he decided to leave the corporate sales world behind, it seemed like the only logical choice for him.

"I kept hoping that someone would open a big time custom motorcycle shop here in Dallas so I could buy cool, custom parts," Fairless explained. "Then I thought, why can't that guy be me? Why can't I be the guy that opens up a cool custom motorcycle shop here in Dallas?" It didn't take long, and in 1996, Strokers Dallas Motorcycle was launched.

But that wasn't enough for Fairless, who wanted to offer an entire experience- not just a shop. Two years later, he opened Strokers Ice House next door, a motorcycle themed bar and grill. "I'm never satisfied, and I always wanting more," Fairless affirms. "I'm like the fat kid in the buffet line."

Today, on any given weekend, over 500-1000 bikes will pass through the 2.5 acre property which Strokers calls home. "The live music will be playing, the girls are selling ice cold beer and the bikes are roaring in and out," he says. "It's freakin' AWESOME!" The shop is currently a Victory, Royal Enfield, and American V-Twins dealer. "We will also customize any bike you own, and/or sell custom bikes on consignment," Fairless exclaims.

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About The Author

Elisha Neubauer is a freelance editor, ghostwriter, book reviewer, and author. She is...

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